Using search marketing to amplify TV buys: SMX East 2016

by Erin Everhart
In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about how we should be using search advertising the amplify the rest of our marketing efforts.Read the full article

Budweiser "Lost Dog" Superbowl 2015 Commercial THE FEELS

Kim Kardashian Superbowl Commercial►► More Celebrity News ►► Budweiser has done it yet again with its 2015 Super Bowl commercial. So grab your tissues and snuggle in, because if this spot doesn’t make you cry (at least a little), I’d actually question whether or not you’re human. Here it is, “Lost Dog,” Budweiser’s #BestBuds offering for this weekend’s big game ALL OF THE FEELS. Who would’ve ever thought a hot rustic rancher, a handful Clydesdales and Labrador puppy could have such an effect on a person? On the real, the addition of that wolf AND seeing the puppy covered in mud in the rain are what took things to the next level. So, now you know I’ve got a few questions: first off, are you impressed that Budweiser has done it again, making a beer commercial that pulls at the heartstrings? I mean, who do they think they are – Kodak? Just kidding – obviously, I’m obsessed? And second question – will you be tuning in to the Katy Perry bowl, uh I mean the Super Bowl this weekend? Hit us up in the comments then click here to see what Kim Kardashian has up her sleeve (or on her selfie) for this year’s superbowl because we’ve got your look at her commercial right here. I’m Joslyn Davis at Clevver HQ thanks for hanging – we’ll see you later! For More Clevver Visit: Website: Like us on Facebook: Follow us on Twitter: Keep up with us on Instagram: Add us to your circles on Google+: Tweet Me: