Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

You are an AdWords savant. Revenue’s through the roof. Peeps search. Click. Browse. Buy. Repeat. Like a literal printing press. So you look around, searching for the next golden opportunity to deploy some of this capital that’s burning a hole in your pocket like a poor man’s Warren Buffett. (Which is to say, still pretty well off.) You fire up some Facebook ad campaigns.Read the full article