Yogurt brand Actimel is targeting miserable moments of people’s days

It’s a muggy summer day in London, and you’re feeling stuffed up from all the pollen in the air. As you browse Twitter, a video ad pops up — complete with a singing quintet — telling you to stay strong despite your hay fever. These are the kind of moments yogurt brand Actimel wants to own. It is taking targeting to new narrows by pinpointing specific groups of people at specif ...Read the full article