Brands are jumping in on Sainsbury’s viral #Gary cheese win

Sainsbury may well have entered the social media hall of fame last week with #Gary. Following the release of the U.K. supermarket’s range of dairy-free cheeses on September 28, a “real cheese fan” shared a lengthy Facebook post (now deleted) about why the products shouldn’t be called cheese as they contained no dairy, but something like “Gary” instead.Read the full article