Give Google a break: Tackling paid links is harder than you may think

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as p ...Read the full article