‘What’s a conflict and what’s not a conflict?’: Confessions of an agency search consultant

by Shareen Pathak
For years, search consultants acted as middlemen, organizing agency reviews for marketers. But the role of a consultant has changed with the times — penny-pinching clients now question whether they need them at all, changing the very model of the business, which was, in theory at least, based on impartial objectivity. A lot has changed.Read the full article