Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

The human brain is hard-wired to remember stories. Experts such as Bobby Lehew and Ron Ploof have worked for years to help marketers understand the power of story to drive action. MarketingProfs even offers a virtual training course on the subject. But many companies still aren't applying storytelling techniques to their marketing.Read the full article