5 Ways to Keep Your PPC Expenses Down

When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many businesses were successful in their PPC campaigns, more found it to be a big money eater, particularly as time went on. The cost per click went up almost $0.60 in the span of three years, but the click through rate when down.Read the full article