Buying Viv, Samsung makes its “me too” virtual assistant play

by Greg Sterling
Feeling intensifying pressure from Google, Apple and Amazon, Samsung has acquired virtual assistant Viv. CEO Dag Kittlaus, who ran Siri before Apple bought it, will continue to operate Viv “independently” but still work closely with Samsung. Not content to rely on the Google Assistant, Samsung undoubtedly felt that it needed its own virtual assistant capability (it already has voice search).Read the full article