Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

by Daniel Gilbert
Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links. But the extra info — and the extra links — may change over time. Maybe you want a callout saying your minimum price, or how big your range is. That’s not going to stay the same over time.Read the full article