‘Fewer is better’: How the Guardian is plotting sales growth

When former Google executive Hamish Nicklin joined the Guardian as CRO three months ago, he wasn’t shy about shaking things up at the publisher. These are tough times at The Guardian, and it’s committed to cutting costs by 20 percent over three years. But businesses can’t cut their way to growth. Nicklin is revamping the publication’s sales team, recasting its product set and ...Read the full article