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blogs.wsj.com - 27 readers, 257 Tweets - A new crop of digital-native media companies is rejecting the use of advertising technology. Is that bad news for an industry that has had it share of hiccups? Or is the momentum behind programmatic advertising so strong that these sites will have to change their philosophy?
adage.com - 17 readers - The Washington Post is ushering in a new era of ad-tech development, and has tapped a new team -- RED -- to develop digital advertising solutions.
wsj.com - 16 readers - Less than a year after NBCUniversal invested $200 million in Vox Media, the companies are going to start selling ads on each other’s websites, using a portfolio of Vox-built custom creative ad units.
wsj.com - 14 readers - The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.