The changing SERP: understanding and optimizing above and below the fold

by Jim Yu
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up. Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands.Read the full article