Why You Should Be Turning Social Proof Into Sales

We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it. So what’s a company to do when it needs to continuously bring in new customers, but nobody pays any attention to ads? User-generated content, which is any content voluntarily produced by customers, is making ...Read the full article