Apples and oranges: Why a TV viewer does not equal an online video view

A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sunday NFL games in the U.S. averaging 10 million to 20 million viewers, Yahoo seemed to have hit a TV-sized NFL audience. Except it didn’t.Read the full article