Confessions of an influencer agency exec on micro-influencers: ‘It’s all going to implode’

Micro-influencers are having a moment in the spotlight, as focus shifts from big-name (and big-cost) social media influencers. A recent survey of 2,500 micro-influencers by Bloglovin’ found 84 percent of small-scale influencers charge under $250 for a branded post on Instagram. By contrast, the same post would set brands back $75,000 on an Instagram channel with an audience in the low millions.Read the full article