Connect with me on ‘Leading Elite’: Behind the Chinese names of Western brands

by Yuyu Chen
If you are in China, you may start your day with Baking Lang and then drive Treasure Horse to work. At night, you catch up with your professional circle on Leading Elite and perhaps read a few pages of Comic Power before you go to bed. Those phrases don’t make sense in English, but they are literal translations of Chinese brand names for belVita, BMW, LinkedIn and Marvel, respectively.Read the full article