Pinterest’s video ads show promise but not reach

About two months ago, Pinterest rolled out video ads. While some marketers are intrigued, brands and agencies say that the ads only make sense for brands aligned with niche categories that are popular on Pinterest. Chris Tuff, evp of partnerships at 22squared, has worked on Pinterest video ads for a national retail brand whose video ads have been live for about a week.Read the full article

Bare Minerals promoted video