The Adblock Battle. Is the Future of Branding Dead?

Over a month back the whole world witnessed Facebook waging a war against “annoying, disruptive ads” and as a result “got all anti-user”, taking “a dark path against user choice” according to Adblock Plus’s owner Ben Williams. A cat-and-mouse battle ensued just hours after Facebook rolled out an update to nullify Adblock Plus’s workaround.Read the full article