This Week in Content Marketing: Audience, Not Content, Is the Real Asset

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss the results of CMI’s 2017 content marketing benchmarks report and confirm that content marketing is, indeed, all about building an audience. We also talk about Rolling Stone magazine’s new buyer, and debate who should be in charge of content creation.Read the full article