From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

by Michele Linn
What is one of the biggest challenges facing content marketers today? If the blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts that marketers are trying to crack. But this is no surprise. Justifying marketing spend has been a struggle since the beginning of time. But content marketers face a more specific challenge because the payoff is not immediate.Read the full article