How the Election Started a Fact-Checking Content Boom

Today in the shower, I noticed for the first time that Dove Sensitive Skin Nourishing Body Wash is “#1 Dermatologist Recommended.” Really? Which dermatologist(s)? I flipped the bottle around, expecting to find a source for the claim. Nada. Last month, I wrote a story for The Content Strategist about how brands should fact-check their content to protect their credibility.Read the full article