Infographic: How Consumers Feel About Branded Emojis

by Amanda Walgrove
In 2015, for the first time ever, the Oxford Dictionaries word of the year wasn’t a word. It was an emoji—specifically, the “face with tears of joy” emoji. You know the one. As Oxford University Press wrote of the decision, “Emojis are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.Read the full article