How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion

by Jeff Baum
October 11, 2016 The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate. Conversion tracking was just beginning to roll out across AdWords and the Quality Score metric didn’t exist. The prevailing mentality of the time was immediacy. Customers ‘wanted it now.Read the full article