Liftoff: Female App Users 34% More Likely to Purchase Than Males

Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found that women were nearly 34 percent mor ...Read the full article