Scott Monty: The Promise of Digital (#Pubcon)

It’s time for the afternoon keynote! We’re full from lunch and ready to listen in on the latest from Scott Monty. Scotts begins with a poem, a scene of snowy woods on the screens behind him. The reason he opens with Robert Frost’s “Stopping By Woods On A Snowy Evening” poem is that we, as marketers, can be inspired by anything if we simply choose to be observant enough.Read the full article