User Flow Optimization: The CRO Strategy No One Talks About

A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns). Instead, the ‘unicorns’ – or the A/B tests regularly topping 10% conversions – are focused on overhauling their offers and restructuring the flows and f ...Read the full article