‘Ad tech companies need to do more’: One ad tech executive on tech and creativity

The Digiday Awards Europe finalists — announced last week — demonstrate just how much tech has influenced every aspect of media and marketing. Dale Lovell, chief digital officer for native advertising solution Adyoulike and Digiday Awards Europe judge, shared his views on how technology has changed the creative process in marketing, why ad tech has to make its case as a creati ...Read the full article