Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research Now, and Sticky. The report was based on data from an eye-tracking and viewability measurement study involving 696 consumers. The researchers also surveyed 4,279 consumers in the United Kingdom.Read the full article