Pinterest Adds Retargeting Options for Pins, Websites

by David Cohen
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take on Pins—clicks, comments, saves, likes ...Read the full article