The Complete Emoji Guide for Social Media Marketers

You can’t ignore them any longer—emoji are here to stay. Once confined to adolescent instant messages, these little cartoons now pervade our texts and social media posts. Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.Read the full article