The Playbook: An Online Marketer’s Holiday Advertising Checklist

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers.Read the full article

The Playbook: "An Online Marketer's Holiday Advertising Checklist"

The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The Playbook, Erik shares how all advertisers – including mobile game and lead generation advertisers – can capture the most revenue during the Q4 holiday season.