Why Insider is betting on Instagram Stories instead of Snapchat

Many publishers have been busy building up Snapchat content teams, but Business Insider’s distributed arm, known as simply Insider, is focused more on Instagram. In September, Insider did 18 million video views on Instagram across its seven accounts including Insider, Insider Food and Insider Design, up from 413,000 views in July, according to Tubular Labs.Read the full article