Chairman of UK grocer Morrisons: The boardroom needs more marketers

Morrisons, the U.K.’s fourth-largest supermarket group, spends a bit on ads. Chairman Andrew Higginson has a message for marketers: Ads will be better. “A well-informed customer with lots of choice will only pick you if you’re great,” he said at the IAB Engage event in London. “Customer cynicism, their choice and their smarts, will drive up the standard in advertising.Read the full article