Facebook will rank Audience Network publishers’ ad slots, price them accordingly

If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience Network, is akin to a less desirable neighborhood on the other side of town. Now Facebook is looking to gentrify it. To make its off-Facebook ads closer to being worth the money brands are willing to pay for clicks on their on-Facebook ads, Fac ...Read the full article