Fashion brand AllSaints uses Instagram as a sales channel

AllSaints is expanding. Next week, the London fashion brand is adding Peru to its lengthy list of international stores, which include 47 in the U.S., 14 in Asia and two in the Middle East. Now that it’s wooing new customers overseas — and can deliver products to them — its biggest channel, Instagram, is acting more like a storefront for its 407,000 followers.Read the full article