How The Sun uses Facebook to build audience, since dropping its paywall

National tabloid The Sun has learned a lot since dropping its paywall last November. For starters, the News UK-owned title, has had to lean hard on Facebook to help drive up its audience. And not for the same reasons that most publishers would typically cite. Coming out from behind the paywall a year ago, it found itself with zero search equity. That’s a daunting place for a publisher to be.Read the full article