How to Get More (and Better) Content From Your Subject Matter Experts

E pluribus unum. Out of many, one. Flip the words around, and you’ve got E unum pluribus. Or maybe E unibus plurum. At any rate, you’ve got the savvy marketer’s motto: Out of one, many. Out of one piece of content, many pieces. Or how about this twist: Out of one subject-matter-expert interview, many pieces of content.Read the full article