‘School of Guac’: Chipotle courts millennials with a Snapchat show

by Yuyu Chen
“School of Guac” hosted by Lorena Russ Struggling to regain its footing after a series of food contamination crises in recent months, Chipotle Mexican Grill has been playing offense on social to try to win scared consumers back. The restaurant chain has settled on Snapchat as a way to get millennials back in their seats.Read the full article

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