The Two Sides of the Persuasion Coin

by Sonia Simone
Remember the classic Saturday Night Live sketch? Is it a dessert topping? Is it a floor wax? It’s both! This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin. One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.Read the full article