What marketers need to know about the FCC’s proposed new consumer privacy rules

by Tanya Dua
A new Federal Communications Commission privacy proposal up for a vote this month stands to fundamentally alter the way ads have been served to consumers through internet service providers like Verizon and Comcast. The new regulations, unveiled last week by FCC chairman Tom Wheeler, would require these providers to obtain consumers’ consent before sharing and using their data ...Read the full article