Yahoo is using display ads to drive search traffic for competitive terms

by Ginny Marvin
In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.Read the full article