Agency Smarts: “Creative people aren’t supposed to know business, and that’s bullshit.”

This is the first in a series on “Agency Smarts” by George Swisher, a management consultant focused on helping agency creatives succeed in business. There’s a reason why we call them “suits.” They’re the starched collar, bottom line kind of men and women who sit on the other side of the shop and speak a different language than “creatives.Read the full article