How Tito’s responds to ‘hundreds’ of social media mentions a day

by Tanya Dua
Tito’s Vodka not only lines the shelves of every hip bar, it’s also all over its fans’ social media feeds. While the brand dabbles in social marketing and branded content, the bulk of what it does on Twitter and Facebook is rooted in customer service and engagement — and has been from day one. “We’ve almost gone about it backwards,” said Nicole Portwood, vp of brand marketing at Tito’s Vodka.Read the full article