‘People play with ads’: Snapchat ramps up courtship of UK advertisers

In her first stage appearance on behalf of the company, Claire Valoti, gm of Snap Inc. in the U.K., is reinforcing the platform’s position in the U.K. — and making a play for the U.K.’s mobile ad dollars. “Brands are brands, people are people, brands are not people,” she said, speaking at the IAB’s Engage event in London.Read the full article