Publishers are pleasantly surprised by Google AMP traffic

by Lucia Moses
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives clo ...Read the full article