The Rise of Mid-Roll Video Ads

The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala. The report was based on data from 50 global premium online publishers and broadcasters collected between February 2015 and April 2016. Some 33% of video ads served on the sites examined were mid-rolls in April 2016, up from 19% in February 2015.Read the full article