With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

by Greg Sterling
Most retailers are gearing up for holiday sales and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US apps, there are four retailers present: Amazon, eBay, Groupon and WalMart. By far, Amazon dominates time spent among retail apps according to comScore: Roughly half of smartphone owners (49 percent) now don’t download ...Read the full article