Ads Need to be On Screen 14 Seconds to Be Effective

by Michael Levanduski
The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the total pixels are on the screen for one full second (or longer). While just about everyone knows that this isn’t a very accurate way to gauge whether or not an ad us seen, it at least gives people something to go by when it comes to buying ads, positioning ...Read the full article