Ad buyers see promise in Twitter’s Instagram-like carousel ads

Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit. GroupM has run carousel ads for NBC Universal, Pandora jewelry, Nestlé’s Lean Cuisine, AB InBev’s Stella Artois, Unilever’s Hellmann’s and Panera Bread, according to Kieley Taylor, GroupM head of paid social. Carousel ads featuring the NBC Universal film “The Secret Life of Pets” were clicked on 22 pe ...Read the full article